Glossary · Content & Optimization
Review Schema
Structured data marking up a review or aggregate rating so it's explicitly attributed and machine-readable, rather than just visible text.
Why it matters for trust signals
Review schema makes star ratings, review counts and review text explicit, which helps establish the kind of third-party validation that models weigh when deciding whether to describe a brand favorably.
A common misuse to avoid
Schema.org guidelines expect aggregate rating markup to reflect genuine reviews collected from real customers. Fabricated or self-authored review schema undermines trust rather than building it, and can get a site penalized.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.