Blog

What Is a Prompt Library? Why Marketers Need One

A prompt library is the set of real buyer questions people ask AI tools before they ever contact you. Here's how to build one and use it.

The AI Visibility Content Checklist: 15 Things to Fix First

A tactical, scannable checklist of 15 fixable issues keeping ChatGPT, Claude, Gemini and Perplexity from citing your brand.

How Perplexity Chooses Sources: What We Actually Know

A practical look at how Perplexity actually selects and ranks the sources it cites, and what that means for brands trying to earn visible citations.

Why AI Platforms Recommend Some Brands and Not Others

The mechanics behind why ChatGPT, Claude, Gemini and Perplexity name one brand over another — training data, retrieval, consistency and third-party proof.

AI Visibility vs. SEO: 5 Ways the Playbook Changes

A practitioner's comparison of AI visibility and traditional SEO, covering five concrete differences in strategy, tracking, and how each is measured.

How to Get Cited by ChatGPT: Tactics That Actually Work

A tactical guide to earning citations and mentions in ChatGPT's browsing and search results, with concrete formatting and content tactics.