Platform
Gemini tracking
Google's AI assistant, increasingly woven into search and everyday workflows.
What we track on Gemini
We run the high-intent prompts your buyers ask in your category through Gemini, check whether and how your brand is mentioned, and monitor the sources it cites — so you know exactly where you stand and what's driving it.
Mentions
How often Gemini names your brand
Position
Where you rank among the brands mentioned
Citations
The sources shaping those answers
Why track Gemini
Gemini doesn't just live in its own chat app — the same underlying models power AI Overviews in Google Search, features inside Workspace, and parts of Android. That gives it a larger visibility surface than a single assistant, since an answer shaped by Gemini can turn up in products your buyers already use every day.
Because it's embedded inside tools people already have open, a Gemini-generated answer can reach someone who never deliberately opened an "AI assistant" at all.
How teams use Gemini tracking
Track brand-defining questions
The comparison, "best X for Y" and alternatives-style prompts your buyers actually ask — not just your brand name on its own.
Watch it around launches and campaigns
See whether a new feature, press push or campaign actually shifts how the engine describes you, and how fast.
Benchmark against competitors
See your share of voice against every brand the engine mentions alongside you, not just the ones you already track.
Feed your content and PR strategy
Know which sources the engine leans on most, so outreach and content efforts go toward what actually shapes its answers.
Go deeper on Gemini
Google AI Overviews vs. AI Mode
Two different Google Search surfaces that both use Gemini, but they retrieve and display information differently — and the line between them has been blurring.
How Gemini Grounds Answers With Google Search
Gemini can attach a live Google Search step to a response, and Google documents exactly when and how that retrieval happens.
Gemini in Google Workspace
Gemini lives inside Docs, Gmail, Sheets, and Meet as a side-panel assistant with direct access to a user’s own files and messages, not the open web by default.
Gemini and Google’s Shopping Graph
Google’s AI shopping experiences pair Gemini’s reasoning with the Shopping Graph, a continuously refreshed database of billions of product listings.
Frequently asked questions
How do you check what Gemini says about my brand?
We run the high-intent prompts your buyers ask through Gemini on an ongoing basis and record whether, how, and where your brand shows up in the response.
Does Gemini give the same answer every time?
Not necessarily — AI answers can vary between sessions and accounts. We track patterns across repeated runs rather than a single answer, which gives a more reliable read on how you typically show up.
Can I track Gemini alongside other AI engines?
Yes — every engine we support rolls up into a single dashboard, so you can see ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot side by side instead of checking each one separately.
How is this different from SEO rank tracking?
SEO tools track where a page ranks in a list of links. AI engines generate an answer instead of a ranked list, so tracking has to look at whether and how your brand is named, positioned and cited inside that generated text.
How do I actually improve my Gemini visibility?
Start with the gaps: prompts where you're missing, competitors who show up instead, and sources the engine cites that don't mention you yet. Turning those into specific content and outreach actions is what moves the needle.