Product
Know who's winning.
Traditional search rankings don't tell you which brands AI recommends. See your share of voice against every competitor that matters in your category.
Traditional search rankings don't show which brands AI recommends.
How it works
We identify your real competitors
Based on the questions your buyers ask, not just brands you name yourself.
We track every mention, side by side
Every time an AI engine answers a tracked prompt, we log who gets mentioned and where.
We calculate share of voice
Your mentions as a percentage of all brand mentions across your tracked prompts.
You see who is pulling ahead
Track how share of voice shifts over time, by engine and overall.
Who uses this, and how
Competitive positioning
See exactly which competitors AI reaches for first in a comparison, and whether that lines up with how you see the market.
Board and investor updates
Report share of voice the same way you'd report market share — a number you can track quarter over quarter.
Sales enablement
Know what AI tells a prospect who asks "how does this compare to X" before you get on the call.
M&A and category tracking
Watch how a new entrant or acquisition shifts share of voice across the prompts that matter in your category.
Frequently asked questions
How are competitors identified?
We surface the brands that repeatedly appear alongside yours in AI answers to your tracked prompts — not a fixed list you have to maintain.
Can I add or remove competitors manually?
Yes — the automatically detected set is a starting point you can refine for your own tracking.
Does this replace SEO competitor tracking?
No — it measures something different. SEO tools track search rankings; this tracks who AI actually recommends in a generated answer.
How many competitors can I track at once?
There's no meaningful limit on the competitors detected in your results — the goal is to reflect who actually shows up, not force you into a fixed slot count.
Does share of voice differ by engine?
Often, yes. A competitor might dominate on one engine and barely register on another, which is exactly the kind of gap a single overall number would hide.