Platform
ChatGPT tracking
The most widely used AI assistant — and often the first place buyers ask for recommendations.
What we track on ChatGPT
We run the high-intent prompts your buyers ask in your category through ChatGPT, check whether and how your brand is mentioned, and monitor the sources it cites — so you know exactly where you stand and what's driving it.
Mentions
How often ChatGPT names your brand
Position
Where you rank among the brands mentioned
Citations
The sources shaping those answers
Why track ChatGPT
ChatGPT is the most widely adopted AI assistant, used both directly and through the browsing and plugin integrations built on top of it. For a lot of buyers, it's the first stop for open-ended research — "what's a good tool for X" or "compare A vs B" — before they ever look at a list of search results.
What ChatGPT says in that moment functions like an entry point to consideration. If it names your competitors and skips you, you never get the chance to make your case — the buyer's shortlist is already set.
How teams use ChatGPT tracking
Track brand-defining questions
The comparison, "best X for Y" and alternatives-style prompts your buyers actually ask — not just your brand name on its own.
Watch it around launches and campaigns
See whether a new feature, press push or campaign actually shifts how the engine describes you, and how fast.
Benchmark against competitors
See your share of voice against every brand the engine mentions alongside you, not just the ones you already track.
Feed your content and PR strategy
Know which sources the engine leans on most, so outreach and content efforts go toward what actually shapes its answers.
Go deeper on ChatGPT
ChatGPT Search vs. Browsing Mode
ChatGPT now decides on its own, per message, whether to fetch live web results — there is no separate "browsing mode" toggle for most users anymore.
ChatGPT Shopping & Product Visibility
ChatGPT now researches and compares products across the web on request, and OpenAI says the resulting product picks are organic rather than paid placements.
How ChatGPT Memory Affects Brand Recommendations
ChatGPT can remember details across your conversations, which means two people asking the same question may get different, personalized brand recommendations.
How ChatGPT Decides What to Cite
ChatGPT only shows source links when it has actually run a web search for that answer, and it cites specific claims rather than every page it read.
Frequently asked questions
How do you check what ChatGPT says about my brand?
We run the high-intent prompts your buyers ask through ChatGPT on an ongoing basis and record whether, how, and where your brand shows up in the response.
Does ChatGPT give the same answer every time?
Not necessarily — AI answers can vary between sessions and accounts. We track patterns across repeated runs rather than a single answer, which gives a more reliable read on how you typically show up.
Can I track ChatGPT alongside other AI engines?
Yes — every engine we support rolls up into a single dashboard, so you can see ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot side by side instead of checking each one separately.
How is this different from SEO rank tracking?
SEO tools track where a page ranks in a list of links. AI engines generate an answer instead of a ranked list, so tracking has to look at whether and how your brand is named, positioned and cited inside that generated text.
How do I actually improve my ChatGPT visibility?
Start with the gaps: prompts where you're missing, competitors who show up instead, and sources the engine cites that don't mention you yet. Turning those into specific content and outreach actions is what moves the needle.