Platform
Claude tracking
Frequently used for research and detailed comparisons, where citations and nuance carry weight.
What we track on Claude
We run the high-intent prompts your buyers ask in your category through Claude, check whether and how your brand is mentioned, and monitor the sources it cites — so you know exactly where you stand and what's driving it.
Mentions
How often Claude names your brand
Position
Where you rank among the brands mentioned
Citations
The sources shaping those answers
Why track Claude
Anthropic's Claude tends to get used for longer, more careful research tasks — technical comparisons, detailed write-ups, and questions where the person wants a thorough answer rather than a quick one.
People bringing a buying decision to Claude are often doing real due diligence. Being described accurately, with the right context and comparisons, matters more here than in a quick one-line answer elsewhere.
How teams use Claude tracking
Track brand-defining questions
The comparison, "best X for Y" and alternatives-style prompts your buyers actually ask — not just your brand name on its own.
Watch it around launches and campaigns
See whether a new feature, press push or campaign actually shifts how the engine describes you, and how fast.
Benchmark against competitors
See your share of voice against every brand the engine mentions alongside you, not just the ones you already track.
Feed your content and PR strategy
Know which sources the engine leans on most, so outreach and content efforts go toward what actually shapes its answers.
Go deeper on Claude
How Claude's Web Search Grounding Works
Claude decides for itself, mid-conversation, whether a question needs a live web search, and every search result it cites comes with an exact quoted snippet.
Claude Projects as a Citable Surface
Claude Projects are private, per-user workspaces with their own uploaded knowledge base — they are not a public discovery surface, and content in one user's Project cannot be found by another.
How Claude's Training Approach Shapes Recommendations
Claude is trained partly through Anthropic's Constitutional AI method, which uses a written set of principles rather than only human ratings — and it visibly shapes how Claude talks about brands.
Claude Artifacts and Brand Content
Artifacts are Claude's side-panel workspace for generated content like code, documents, and interactive apps — a creation tool, not a search or discovery surface for brands.
Frequently asked questions
How do you check what Claude says about my brand?
We run the high-intent prompts your buyers ask through Claude on an ongoing basis and record whether, how, and where your brand shows up in the response.
Does Claude give the same answer every time?
Not necessarily — AI answers can vary between sessions and accounts. We track patterns across repeated runs rather than a single answer, which gives a more reliable read on how you typically show up.
Can I track Claude alongside other AI engines?
Yes — every engine we support rolls up into a single dashboard, so you can see ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot side by side instead of checking each one separately.
How is this different from SEO rank tracking?
SEO tools track where a page ranks in a list of links. AI engines generate an answer instead of a ranked list, so tracking has to look at whether and how your brand is named, positioned and cited inside that generated text.
How do I actually improve my Claude visibility?
Start with the gaps: prompts where you're missing, competitors who show up instead, and sources the engine cites that don't mention you yet. Turning those into specific content and outreach actions is what moves the needle.