Product
Track the questions that drive decisions.
Comparisons, alternatives, best-of lists. We monitor the high-intent prompts your buyers actually ask AI, and watch how your position moves.
How it works
We generate high-intent prompts
Comparison, recommendation and alternative-style questions real buyers ask in your category.
You refine the list
Add the specific questions you care about most — including branded and competitor comparisons.
We check each prompt on every engine
Every tracked prompt runs against ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot.
You see mention, position and trend
For every prompt, know whether you're mentioned, where you rank, and whether that's improving.
Who uses this, and how
Content strategy
Prioritize the comparison and best-of pages that correspond to prompts you're actually missing from — not guesses.
Category-defining questions
Track "best [category] for [use case]" style prompts that shape consideration long before a brand name enters the conversation.
Branded defense
Watch "[Your Brand] alternatives" and "[Your Brand] vs [Competitor]" prompts to see what AI tells people already considering you.
Seasonal and event-driven queries
Add prompts tied to a launch, conference or seasonal buying window, and track them only as long as they matter.
Frequently asked questions
Where do the tracked prompts come from?
We generate a starting set based on your category and brand, and you can add your own.
What does "position" mean for a conversational answer?
The order brands are mentioned or emphasized in the response — first-mentioned brands are typically the ones being recommended most strongly.
Can I track branded prompts too?
Yes — including "[Your Brand] vs [Competitor]" and "alternatives to [Your Brand]" style questions.
How many prompts should I track?
There's no fixed number — most teams start with a handful of high-intent prompts that map to real buying moments, then expand as they see which ones move the most.
Can I remove or retire a prompt later?
Yes — prompts tied to a specific launch or campaign are easy to add for a period and retire once they're no longer relevant.