Glossary · Query & Intent
High-Intent Prompt
A question that reflects someone close to a buying decision — a comparison, recommendation, or alternatives request — rather than general research.
Examples
"Best CRM for a 10-person sales team," "alternatives to [Competitor]," and "[Brand A] vs [Brand B]" are all high-intent prompts — the person asking is actively evaluating options, not just learning about a category in the abstract.
Why these are prioritized
Tracking high-intent prompts specifically — rather than every possible question in a category — focuses visibility efforts on the moments that are most likely to actually influence a purchase decision.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.