Glossary · Query & Intent
Buyer Intent (AI Search)
How close a query is to an actual purchase decision, inferred from its phrasing rather than a single keyword.
Reading intent from natural language
Because conversational queries carry more context than keywords, intent can often be read directly from the phrasing — "researching options for" signals earlier-stage interest than "which one should I buy."
Why it guides prioritization
Prioritizing the prompts with the clearest buying intent — rather than trying to cover every possible question in a category — is what makes AI visibility tracking practical rather than unbounded.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.