Platform
Copilot tracking
Microsoft's assistant, embedded across Windows, Edge and the Microsoft 365 suite.
What we track on Copilot
We run the high-intent prompts your buyers ask in your category through Copilot, check whether and how your brand is mentioned, and monitor the sources it cites — so you know exactly where you stand and what's driving it.
Mentions
How often Copilot names your brand
Position
Where you rank among the brands mentioned
Citations
The sources shaping those answers
Why track Copilot
Microsoft's Copilot is embedded across Windows, Edge and the Microsoft 365 suite, putting it in front of people while they work rather than when they deliberately open a chat app.
That makes it a channel worth watching even for buyers who would never think to describe themselves as "using an AI tool" that day.
How teams use Copilot tracking
Track brand-defining questions
The comparison, "best X for Y" and alternatives-style prompts your buyers actually ask — not just your brand name on its own.
Watch it around launches and campaigns
See whether a new feature, press push or campaign actually shifts how the engine describes you, and how fast.
Benchmark against competitors
See your share of voice against every brand the engine mentions alongside you, not just the ones you already track.
Feed your content and PR strategy
Know which sources the engine leans on most, so outreach and content efforts go toward what actually shapes its answers.
Go deeper on Copilot
Copilot's Dependency on the Bing Index
Copilot's web-grounded answers are retrieved from Bing's search index, not a separate crawl, so Bing indexing status is a precondition for Copilot visibility.
Copilot Inside Microsoft 365
Copilot in Word, Outlook, and Teams answers primarily from a user’s own organizational content in Microsoft Graph, with public web grounding as a secondary, optional layer.
Copilot Built Into Windows
Copilot has been a standard part of Windows 11 since 2023, and Microsoft has been progressively deepening that integration into the taskbar, File Explorer, and system-level search.
Copilot Shopping & Deal-Finding Features
Copilot Shopping in Edge and the Copilot app surfaces price comparisons, price history, and review summaries pulled from product and retailer data, giving retail brands a new AI-mediated comparison surface.
Frequently asked questions
How do you check what Copilot says about my brand?
We run the high-intent prompts your buyers ask through Copilot on an ongoing basis and record whether, how, and where your brand shows up in the response.
Does Copilot give the same answer every time?
Not necessarily — AI answers can vary between sessions and accounts. We track patterns across repeated runs rather than a single answer, which gives a more reliable read on how you typically show up.
Can I track Copilot alongside other AI engines?
Yes — every engine we support rolls up into a single dashboard, so you can see ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot side by side instead of checking each one separately.
How is this different from SEO rank tracking?
SEO tools track where a page ranks in a list of links. AI engines generate an answer instead of a ranked list, so tracking has to look at whether and how your brand is named, positioned and cited inside that generated text.
How do I actually improve my Copilot visibility?
Start with the gaps: prompts where you're missing, competitors who show up instead, and sources the engine cites that don't mention you yet. Turning those into specific content and outreach actions is what moves the needle.