Resources
Guides
Foundational, in-depth reading on AI visibility, GEO and AEO — from the basics to engine-by-engine citation mechanics and a full strategy framework.
AI Visibility 101
What AI visibility means, and why it matters for your brand.
What is GEO?
Generative Engine Optimization, explained.
What is AEO?
Answer Engine Optimization, explained.
How AI Search Engines Choose What to Cite
An engine-by-engine breakdown of how ChatGPT, Claude, Gemini, Perplexity, AI Overviews and Copilot decide what to search and cite.
AI Visibility Metrics Explained: The Full Reference
A reference guide to every AI visibility metric that matters: share of voice, mention rate, citation rate, sentiment, position, and more.
How to Build an AI Visibility Strategy
A step-by-step framework for auditing, benchmarking, and improving how ChatGPT, Claude, Gemini, and Perplexity mention your brand.
Technical Guide to AI-Citable Content: A Developer Reference
A developer-level reference for making pages citable by GPTBot, ClaudeBot, PerplexityBot and other AI crawlers: crawl access, schema, and freshness.