Glossary · Query & Intent
Comparison Query
A prompt that directly compares two or more named options, such as "[Brand A] vs [Brand B]."
Why it's tracked separately
Comparison queries reveal exactly which brands an AI engine considers each other's direct alternatives — and how it characterizes the differences — which is more specific and more actionable than a general category question.
What a good answer to one requires
Being described accurately and fairly in a head-to-head comparison usually depends on there being clear, specific comparison content available for the engine to draw on — not just marketing copy about one brand in isolation.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.