Glossary · Content & Optimization
Structured Data
Machine-readable markup added to a webpage that describes its content in a standardized format, most commonly using schema.org vocabulary.
Why it helps
Structured data removes ambiguity — instead of a crawler inferring that a block of text is a list of FAQs, structured markup states it explicitly, which makes the content easier for both search engines and AI systems to parse and reuse accurately.
Common types
FAQPage, HowTo, Product, Organization and BreadcrumbList are among the most widely used schema types, each describing a different kind of content in a format search and AI systems can read directly.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.