Glossary · Content & Optimization
FAQ Schema
A specific type of structured data that marks up a list of questions and answers in a machine-readable format.
Why it fits AI/answer engines well
FAQ schema explicitly pairs a question with its answer, which maps closely to the question-and-answer format many AI engines use — making it one of the more directly useful schema types for answer-engine visibility specifically.
Best practice
FAQ schema should match real, visible questions and answers on the page — not be used to stuff in extra keywords that aren't actually part of the visible content.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.