Glossary · Measurement
Prompt Tracking
Monitoring a defined set of questions across AI engines on an ongoing basis to see whether, how, and where a brand is mentioned.
How it works
A set of high-intent prompts — comparisons, recommendations, alternatives — is run repeatedly against each tracked engine, and the results are logged over time rather than checked once.
Why ongoing tracking matters
AI answers can shift as models update, as new content gets indexed, and even between sessions on the same engine. A single check is a snapshot; prompt tracking is what shows the trend.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.