Glossary · Measurement
AI Visibility Score
A single number combining how often a brand is mentioned, how it's positioned relative to competitors, and how consistent that is across engines.
What goes into it
A visibility score typically rolls up mention frequency, average position when mentioned, and consistency across multiple engines into one comparable number — useful for tracking trend over time or reporting to a team without digging into every individual prompt.
Its limits
A single score is useful for tracking direction, but the underlying breakdown — which prompts, which engines, which competitors — is where the actionable detail actually lives.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.