Glossary · Content & Optimization
Product Schema
Structured data that describes a specific product's name, price, availability, brand and reviews in a standardized, machine-readable format.
What it enables
Product schema gives an AI system explicit facts about a product instead of requiring it to infer them from unstructured page text, which matters most for prompts that ask directly for price, specs or availability.
Keeping it accurate
Because product schema often includes price and availability, it needs to stay in sync with what's actually live on the page. Stale schema data — a price that changed on the page but not in the markup — is a common source of incorrect AI answers.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.