Glossary · Content & Optimization
Press Release SEO
Optimizing a press release's structure, distribution and content so it's more likely to be picked up, cited or indexed by search and AI systems.
Why most press releases don't help much
A press release blasted through a syndication network and republished verbatim on dozens of low-authority sites creates duplicate content rather than genuine third-party validation. It rarely functions as an independent, trusted citation.
What actually moves the needle
A press release that leads a reporter to write an original story about it — with their own framing and independent sourcing — is far more valuable for AI visibility than the release itself being syndicated widely.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.