Glossary · Content & Optimization
Digital PR for AI Visibility
Earned-media outreach — expert commentary, data-backed stories, founder interviews — aimed specifically at getting cited by the publications AI engines already draw from.
Tactics that work
Common tactics include pitching expert quotes to journalists, publishing original data journalists can reference, and offering interviews or commentary on breaking industry news, each aimed at getting placed in outlets an AI engine already treats as trustworthy sources.
Why targeting beats volume
A handful of placements in the specific publications a model already cites often outperforms a press release blasted broadly across many low-authority outlets. Targeted outreach to known sources tends to do more than wide, unfocused distribution.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.