Glossary · Content & Optimization
Digital PR (for AI Visibility)
Earning coverage and mentions from independent publications and sites, specifically to influence how AI engines describe a brand.
How it connects to citations
The publications an AI engine cites most often for a given category are typically the ones its answers lean on most — earning coverage from those specific sources has an outsized effect compared to generic press outreach.
Prioritizing targets
Identifying which sources are already being cited for a category — and which cite competitors but not you — turns digital PR into a targeted list instead of a broad, unfocused media push.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.