Glossary · Measurement
Negative Mention
A brand mention classified as unfavorable — one where the AI's language criticizes the brand, flags a limitation, or positions it as the weaker option in a comparison.
How it works
Negative mentions range from outright criticism to softer signals like "lacks," "can be expensive for smaller teams," or being named as the option to avoid in a head-to-head comparison. Tracking the negative-mention rate separately from overall sentiment makes it possible to trace a reputation issue back to the specific prompts and phrasing driving it, rather than just watching an aggregate score move.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.