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MentioningYou vs Semrush AI Toolkit
An add-on AI Visibility Toolkit bolted onto Semrush's established SEO suite, useful mainly for teams already living inside Semrush.
What Semrush AI Toolkit is
Semrush, the long-standing SEO platform, launched a standalone AI Visibility Toolkit that tracks brand mentions across ChatGPT, Google AI, Gemini and Perplexity, alongside prompt research, competitor analysis and an AI-readiness site audit. It is sold separately from Semrush's core SEO subscription, starting at $99/month per domain for a 25-prompt base plan.
Side by side
| MentioningYou | Semrush AI Toolkit | |
|---|---|---|
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, Google AI, Copilot | ChatGPT, Google AI, Gemini and Perplexity only — no native Claude or Copilot tracking |
| Pricing model | Free scan, paid ongoing tracking with published pricing | $99/mo per domain for 25 prompts (billed annually), plus add-on costs for more prompts, domains or users |
| Product scope | Purpose-built AI visibility product | Standalone toolkit add-on sold separately from, or bundled into, Semrush's broader SEO suite |
Where Semrush AI Toolkit holds up well
- Backed by Semrush's existing SEO data and domain infrastructure, useful if you're already a Semrush customer
- Combines AI visibility with prompt research and an AI-readiness site audit in one toolkit
- Established company with a long track record and large support/documentation ecosystem
Worth knowing before you commit
- Only tracks 4 engines (ChatGPT, Google AI, Gemini, Perplexity) — no native Claude or Copilot tracking
- Base plan is capped at 25 prompts and 1 domain; more prompts, domains or users each cost extra ($45-99/mo increments)
- Positioned as an add-on to a broader SEO suite rather than a purpose-built AI-visibility product
Frequently asked questions
Do I need a full Semrush subscription to use the AI Visibility Toolkit?
No — Semrush sells it as a standalone toolkit at $99/mo per domain, separate from its core SEO plans, though it can also be bundled into a Semrush One plan.
Does Semrush's AI Toolkit track Claude or Copilot?
No — it currently tracks ChatGPT, Google AI, Gemini and Perplexity only. MentioningYou tracks Claude and Copilot in addition to those four.
How many prompts does Semrush's base AI plan include?
The $99/mo base plan includes 25 tracked prompts for one domain; additional prompts cost +$60/mo per 50, and additional domains or users are billed separately.