Glossary · Fundamentals
AI Visibility
How often, and how favorably, AI platforms like ChatGPT, Claude, Gemini and Perplexity mention a brand when someone asks a relevant question.
What it means
AI visibility is the conversational-answer equivalent of a search ranking. Instead of measuring where a page sits in a list of links, it measures whether a brand is named — and how it's positioned relative to competitors — inside a generated answer.
Why it's tracked separately from SEO
A page can rank on page one of Google and still be completely absent from an AI-generated summary of the same topic, because the model is synthesizing an answer from its own understanding rather than listing ranked sources. The two need to be measured independently.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.