Glossary · Measurement
Competitive Share of Voice
A brand's share of voice measured specifically against the set of competitors that actually appear alongside it in AI answers.
Why "actual" competitors matter
The brands that show up next to yours in AI-generated comparisons aren't always the same as the competitor list a company would name itself — tracking the ones that actually appear is a more accurate picture of the real competitive set as AI engines see it.
What it reveals
Watching how share shifts between competitors over time — not just your own number in isolation — shows whether a rival is actively gaining ground, which a standalone visibility score can't show on its own.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.