Prompt library
The AI Prompts People Ask Before Hiring a Professional Services Firm
What clients ask ChatGPT before they ever fill out a "contact us" form.
Hiring a consultant, agency, or advisory firm used to start with a referral or a Google search. Now it often starts with an AI assistant being asked to shortlist, vet, or compare firms. Here are the prompts that shape who gets the call.
Best marketing agency for a B2B SaaS startup under $2M ARR
Stage and budget qualifiers immediately exclude agencies built for enterprise retainers — specificity is everything here.
[Agency A] vs [Agency B] for brand strategy work
Named-firm comparisons are where AI assistants make judgment calls about positioning and specialization, not just size.
Is it worth hiring a consultant for this or can I do it myself?
Buy-vs-DIY prompts are the first filter — firms need to be recommended as worth the cost, not just competent.
Law firms that specialize in startup equity and cap table cleanup
Niche-specialization prompts reward firms with clear, documented expertise over general-practice competitors.
What should I expect to pay for a fractional CFO?
Pricing-benchmark prompts often lead directly into "who offers that" follow-ups — being cited in the benchmark answer matters.
Best alternative to [Big Consulting Firm] for a mid-size company
Downgrade-from-enterprise prompts are a growing pattern as buyers look for firms that are "big enough" without enterprise overhead.
Agencies that have actually worked with companies in [industry]
Industry-specific social proof is a hard trust filter — case studies and named clients heavily influence the AI's answer.
Who's a good branding agency that won't take six months to deliver
Timeline constraints filter out firms known for slow, heavy processes in favor of ones with a documented fast turnaround.
