Glossary · Platforms
Claude Projects
A feature in Claude that lets users organize conversations and reference materials around a specific, ongoing body of work.
Relevance to brand visibility
When someone uses Projects to research a purchasing decision over multiple sessions, the brands and sources referenced early can continue to shape the context for follow-up questions later in that project.
What it reflects about usage
Features like Projects reflect that a meaningful share of AI usage for research and comparison isn't a single one-off question, but an ongoing back-and-forth — reinforcing why being described accurately and consistently matters over an extended interaction, not just a single prompt.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.