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MentioningYou vs Scrunch AI
An enterprise AI-experience platform, now part of Sitecore following a rebrand from ScrunchAI, that pairs visibility monitoring with AI agent-traffic analytics.
What Scrunch AI is
Scrunch (formerly ScrunchAI at scrunch.ai, now at scrunch.com) was acquired by Sitecore and rebranded in 2026. It tracks brand citations and mentions across ChatGPT, Claude, Gemini, Perplexity and other engines, and adds an "Agent Traffic" feature showing which AI crawlers actually visit and cite specific pages, backed by SOC 2 compliance for enterprise buyers.
Side by side
| MentioningYou | Scrunch AI | |
|---|---|---|
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, Google AI, Copilot | 7+ engines including ChatGPT, Claude, Gemini and Perplexity, plus AI agent crawler-traffic tracking |
| Pricing model | Free scan, paid ongoing tracking with published pricing | Core/Starter from roughly $250/mo, Growth and custom Enterprise tiers, now sold via Sitecore's enterprise sales motion |
| Company status | Independent SaaS product | Recently rebranded and acquired by Sitecore (2026) |
Where Scrunch AI holds up well
- Agent Traffic feature shows which AI crawlers are actually visiting and citing individual pages, not just aggregate mention counts
- SOC 2 compliance and enterprise security credentials
- Backed by Sitecore's enterprise distribution and existing DXP customer base since the acquisition
Worth knowing before you commit
- Recently changed both domain and ownership (ScrunchAI/scrunch.ai to Scrunch/scrunch.com, acquired by Sitecore), worth confirming contract and roadmap continuity on
- Entry pricing (~$250/mo Core tier) is positioned above several self-serve visibility competitors
- Positioning has shifted toward enterprise and agency accounts post-acquisition rather than smaller self-serve teams
Frequently asked questions
Is Scrunch AI still called Scrunch AI?
The company rebranded from ScrunchAI (scrunch.ai) to Scrunch (scrunch.com) and was acquired by Sitecore. If you're evaluating it, confirm the current product name, contract terms and roadmap given the recent ownership change.
What does Scrunch AI do that MentioningYou doesn't?
Scrunch's Agent Traffic feature shows which AI crawlers are actually visiting and citing specific pages on your site — a more crawler-log-level view than MentioningYou's mention-and-benchmark focus.
Is Scrunch AI a good fit for smaller teams?
It's increasingly positioned for large enterprises and agencies, especially post-Sitecore acquisition, with entry pricing (~$250/mo) and a SOC 2 compliance posture aimed at enterprise buyers rather than self-serve small teams.