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MentioningYou vs Gumshoe AI
A Seattle-founded, persona-driven AI visibility platform that runs simulated buyer conversations across 11 AI models.
What Gumshoe AI is
Gumshoe AI is a Seattle startup that takes a persona-based approach to GEO — instead of running generic prompts, it simulates specific buyer personas having conversations across 11 AI models, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok, to see how brands surface across realistic buyer journeys. The company says it is used by 7,500+ brands and agencies and has generated over 170,000 simulated personas.
Side by side
| MentioningYou | Gumshoe AI | |
|---|---|---|
| Approach | Tracks brand mentions across defined prompts | Simulates buyer personas having conversations across AI models |
| Engines tracked | ChatGPT, Claude, Gemini, Perplexity, Google AI, Copilot | 11 models including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overview |
| Pricing | Free scan plus published paid plans | Starter $99/mo, Pro $299/mo, or $0.20 per conversation |
| Output | Prioritized visibility actions and share of voice | Brand leaderboard, technical audit and sentiment analysis by persona |
Where Gumshoe AI holds up well
- Persona-based testing gives a more realistic picture of how different buyer segments encounter a brand in AI conversations, not just aggregate prompt results
- Broad 11-model coverage, more engines than most competitors track natively
- Usage-based pricing option ($0.20/conversation) alongside flat tiers, useful for variable testing volume
Worth knowing before you commit
- Persona-based setup requires more configuration upfront than a straightforward keyword/prompt list
- Entry paid tier starts at $99/month and the "most popular" Pro tier is $299/month, higher than some lighter-weight competitors' entry pricing
Frequently asked questions
What does "persona-based" AI visibility testing mean?
Gumshoe runs simulated conversations as specific buyer personas — for example, a particular job title or buying stage — rather than just firing generic prompts, aiming to reflect how different real buyers might actually phrase questions to an AI.
How does Gumshoe's pricing compare to MentioningYou?
Gumshoe's Starter tier is $99/month and its Pro tier is $299/month, with an optional $0.20-per-conversation usage model; MentioningYou offers a free AI visibility scan before you commit to a paid plan.
How many AI models does Gumshoe track?
Gumshoe covers 11 models including ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok — a few more than MentioningYou's six, though MentioningYou includes Copilot and Google AI as named, dedicated engines.