Glossary · Content & Optimization
Organization Schema
Structured data that identifies a company — its official name, logo, social profiles and contact details — as a distinct entity.
Why it anchors brand identity
Organization schema gives an AI system an explicit, unambiguous record of who a brand is, which helps disambiguate a company from similarly named entities and ties a brand's own site to the profiles it maintains elsewhere.
Connection to knowledge graphs
The sameAs property in Organization schema, pointing to a brand's Wikipedia, Wikidata or LinkedIn profile, is one of the more direct ways a site can help tie its own identity to broader entity databases.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.