Glossary · Content & Optimization
Generative Engine Optimization (GEO)
The practice of shaping a brand's online presence so generative AI models describe, cite and recommend it accurately and favorably.
The short version
GEO is the AI-era counterpart to SEO — optimizing for being named and recommended inside a generated answer, rather than for ranking in a list of links.
Read the full guide
This glossary entry is a quick reference — the full guide covers how generative engines decide what to mention, common mistakes, and where to start.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.