Glossary · Platforms
Brave Leo
The AI assistant built into the Brave browser, offering web-search-grounded chat with a privacy-focused positioning and no account required.
What it is
Leo is integrated directly into the Brave browser's sidebar and can summarize the page a user is viewing, answer general questions, and pull in live web results through Brave's own independent search index rather than licensing Bing or Google. It's positioned around privacy, with anonymized queries and no login requirement for basic use.
Relevance to brand tracking
Because Leo draws on Brave's own search index rather than Google's or Bing's, it's a genuinely separate signal from mainstream AI-visibility checks, though its reach is limited by Brave's relatively small browser market share. It's most relevant for brands already tracking Brave Search visibility, since the two are closely linked.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.
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