Glossary · Measurement
Benchmark Report
A recurring report that compares a brand's AI visibility metrics against a defined set of competitors, across engines and prompts, on a set cadence.
What it contains
A benchmark report typically lines up share of voice, sentiment, inclusion rate and recommendation rate for a brand against the same metrics for two or three named competitors, refreshed weekly or monthly. It's built for comparison, not diagnosis — it shows relative standing, not necessarily why the standing is what it is.
How it differs from an audit
An AI visibility audit is a one-time deep dive that establishes a baseline and surfaces root causes. A benchmark report is the ongoing, lighter-weight cadence that tracks whether that baseline is improving relative to competitors over time.
See more terms in the full glossary, or read the AI Visibility 101 guide for the full picture.