Tool comparison
Otterly.ai vs Peec AI
The two most common picks for small teams evaluating self-serve AI visibility tracking on a budget — one wins on entry price, the other on unlimited seats.
Side by side
| Otterly.ai | Peec AI | |
|---|---|---|
| Entry price | $29/mo (Lite), capped at 15 tracked prompts | ~$95-100/mo (Starter), 1 project, choice of 3 AI models |
| Default engine coverage | ChatGPT, Google AI Overviews, Perplexity and Copilot by default; Claude, Gemini and Google AI Mode cost extra as add-ons | Choice of 3 models on Starter from ChatGPT, Perplexity, Gemini, Copilot, AI Mode and AI Overviews; more unlocked on higher tiers |
| Seats | Not marketed as unlimited-seat; pricing scoped around prompt volume per tier | Unlimited users included on every plan, including Starter |
| Notable extras | GEO URL audits and prompt research across 50+ countries bundled into plans | Daily tracking cadence even on entry tier; built-in "AI Shopping" visibility tracking for ecommerce |
Which should you choose?
Otterly.ai is the cheaper way to test the waters solo — $29/mo gets you in the door, though 15 prompts and add-on pricing for Claude and Gemini limit how far that stretches. Peec AI costs more to start but includes unlimited users on every tier, so a 3-5 person team doesn't pay more as headcount grows, and its daily tracking cadence plus AI Shopping feature specifically suit ecommerce brands. A solo operator or freelancer testing AI visibility for the first time will likely find Otterly's Lite tier the lower-friction start; a small marketing team wants Peec's unlimited seats.
While you're comparing
All six engines, no add-ons to unlock
MentioningYou includes ChatGPT, Claude, Gemini, Perplexity, Google AI and Copilot from the start — nothing gated behind an add-on purchase. Run a free scan first and see your real starting point before picking a paid plan.
Frequently asked questions
Does either track Claude and Gemini by default?
Otterly.ai's base plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot — Claude, Gemini and Google AI Mode are paid add-ons. Peec AI's Starter plan gives you a choice of 3 models from a wider list including Gemini, so Gemini can be included without an add-on, depending which 3 you pick.
Which charges per seat?
Neither charges strictly per seat, but Peec AI explicitly markets unlimited users at every tier, including its entry Starter plan, while Otterly.ai scopes its plans primarily around prompt volume.
Is either good for ecommerce specifically?
Peec AI has a dedicated 'AI Shopping' visibility feature for tracking product-level queries, which Otterly.ai doesn't have a direct equivalent for.